Non-Members: Register for a $50 fee.
Uncertainty is among the only consistent traits of 2020. COVID’s surge and corresponding reopening rollbacks has made a dim outlook even more murky.
How can companies and insights departments most effectively deploy resources? How can they set reasonable goals for the second half and budget for 2021?
Scenario planning can help. We’ll discuss key steps in this process with specific focus on what managers can do to plan in times of crisis. We’ll see the scenarios developed by 130 corporations in various industries as they work through this crisis and help you recognize and avoid common biases in scenario planning.
We’ll also check in with a client-side executive to hear how work has changed and how they are planning for the months ahead.
A member of IA since its inception and certified through CIRQ to the ISO 20252 and 27001 Standards, Burke leverages nearly 90 years of research discipline and analytic acumen, with the power to reveal deep and transformative insights that move businesses forward.
Megan M. CrawfordLecturer, Edinburgh Napier University
Mack TurnerFounder, Mack Turner Marketing Consulting and Insights
Chris Robson – Deckchair DataPrincipal, Deckchair Data
Stephanie ThorntonDirector, Consumer Insights, Gap
Melanie Courtright – Insights AssociationCEO, The Insights Association