Kathy leads the Cassandra business unit within ENGINE, a digital, full-service creative and media-marketing services agency. Cassandra focuses on empowering clients to build culturally relevant brands through leveraging insights from trendsetting young consumers.
Kathy has spent her career identifying cultural trends to drive successful innovation opportunities for her clients. Most recently, Kathy was Executive Vice President and General Manager of GfK Consumer Life. There, she led a global business unit that conducted the longest-running global study of consumer trends, covering more than 25 markets and 30,000 consumers annually, and oversaw a diverse portfolio of blue-chip clients including Colgate, Samsung & General Motors. Prior to GfK, she held a variety of insights leadership roles at Ogilvy & Mather.
Kathy serves on the Advisory Board of the Rutgers University Customer Experience program as well as the FIT Home Products Advisory Board. Kathy speaks frequently at various trade events and has been quoted widely in various media, including CNBC Business Center, BrandWeek, Ad Age, and The New York Times. She is a regular contributor to MediaPost and a contributing author to “Sustainability: How the Cosmetics Industry is Greening Up” (Wiley, 2014).