Josh has led hundreds of research engagements for leading brands, exploring difficult questions and audiences and developing a zeal for well executed MR fundamentals. He is a trailblazer, evangelizing the use of pragmatic emotion research. His passion for digging deep and delivering on difficult projects keeps his pulse on the evolving landscape (including new tech).
Josh also loves hiking, diving, travel, reading, and meeting other industry pros. Prior to joining Martec is 2013, Josh was a professor at Adrian College, holding an MA in Communication from Michigan State University plus a BA in Communication and a BA in Political Science from Adrian College.