Industry veteran, Jeff McKenna, has a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has over 18 years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs.
Jeff has personally completed 300+ primary research projects, with a strong hands-on role in processing and analyzing the results. He has a strong expertise in using SPSS, Tableau, Excel and many other data collection and processing platforms in the industry.