Online reviews & ratings are a gold mine for insights, as they represent unfiltered feedback from a group of customers that have actually purchased your (and your competitor’s) products. And with 95% of shoppers reading reviews before deciding what to buy, knowing what is being said in reviews has become more important than ever.
During this webinar we will walk you through how to properly analyze reviews & ratings and dive deeper into the multitude of ways companies have used this data source to generate rich insights across Marketing, Product Innovation, Competitive Analysis, and more...
Through this webinar, you'll discover:
- What it takes to properly analyze reviews & ratings
- The different use cases that reviews & ratings data can be used for across an organization
- Tangible examples of how companies have used reviews data across Marketing, Product Improvement/Innovation, Competitive Benchmarking, and more.