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Generation Z: Keys to Attract, Retain, and Engage in a Digital (and Remote) World

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Mobile technology, ubiquitous connectivity, and the emerging generations have been ushering in a new age of work but COVID-19 has accelerated the disruption and need to adapt. 

62% of Generation Z anticipate challenges working with Baby Boomers and Generation X, and only 5% anticipate challenges working with Millennials. To ensure a cohesive cross-generational team, organizations need to understand and integrate Generation Z.

Generation Z—born after 1998—is pouring into the workforce. They have an entirely different approach to learning, communication, technology, and work than previous generations (even the Millennials). Growing up enabled and empowered by a tech-heavy and digital world, Generation Z has new strengths, weaknesses, needs, and wants. 

Ryan Jenkins is an expert author and consultant who helps organizations understand Generation Z and how best to connect and engage this unprecedented generation. This program is packed with practical ways to attract, engage, and lead Generation Z.

By attending you will gain: 

- Insights into Generation Z values, behaviors, motivators, and expectations
- Insights into how Generation Z is different from Millennials
- Perspectives of the unique communication, technology and work preferences of Generation Z
- Strategies that are proven and actionable to attract, engage, and lead Generation Z
- Techniques for communicating and connecting with Generation Z
- Best-in-class examples of organizations successfully engaging Generation Z
- Ability to recruit, lead, and connect with Generation Z

Register Now

May
26
2:00 – 3:00 PM EDT
May 26, 2020

Presenters

  • Ryan Jenkins

    Co-Founder, Synch Learning Experience

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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