Summer Skills Building Series
MaxDiff and Conjoint analysis continue to gain traction as powerful ways to understand consumer preferences. These techniques can help you prioritize your product roadmap, optimize marketing messages, determine the optimal price point, optimize product packaging, determine patient treatment plans, and so much more. Join us and learn the ins and outs of each method - their pros and cons, under which circumstances they work best, and decision criteria for when to use one over the other. We’ll also share practical applications across many different verticals and tips for executing a discrete choice project and reporting results.