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Connecting the Dots: Uncovering Valuable Insights by Bridging the Gap with Your Consumer and Market Data

With the ever-changing state of the market and consumer narratives, gaining a bird's-eye view of the overall landscape can be time-consuming and resource-intensive. Depending on how long it takes for you to compile your data, your insights can go stale due to shorter news cycles and continuously evolving consumer conversations.

Join us in this webinar to see how you can keep pace by using a formulaic and modular approach to your research. Whether it's a market landscape analysis, an exploration of whitespace opportunities for a product launch, or even a deep dive into consumer and media sentiment, we'll show you how you expedite and enhance your research by...

  • Developing a repeatable framework that can be adapted to any consumer or market research
  • Minimizing the introduction of bias into your research process by leveraging AI
  • Communicating your insights more effectively through data visualizations

REGISTER NOW!

 

Feb
25
1:00 – 2:00 PM EST
February 25, 2021

Presenters

  • Zen Ahmed

    Solutions Consultant, NetBase Quid
  • Harvey Ranola

    Global Strategist of Media Intelligence, NetBase Quid

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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