Too many organizations consider each survey to be their one and only chance to talk to customers.
Keeping surveys relatively short is important to ensure data quality and to save money, says David Harris in Alert!
With today’s tight timelines and even tighter budgets, many full-service researchers have gone on the Atkins diet: no carbs, no qual. Their study is just what they consider the meat: the quantitative research.
As researchers, it’s our job to ask questions. That job should not be limited to the conversations we have with our platform providers, recruiters and respondents.
Mobile survey best practices from Ted Saunders, in Alert!
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis.