A sequence of bitesize surveys should be a CONVERSATION with your customers
SPONSORED CONTENT from SSI's Peter Cape
Bill McDowell presents research-on-research results for better survey invites
Sandy McCray says there’s a lot to be learned about research from music, in Alert! magazine
Too many organizations consider each survey to be their one and only chance to talk to customers.
Keeping surveys relatively short is important to ensure data quality and to save money, says David Harris in Alert!