There seems to be an unwritten rule that says you should never share your project budget with a market research supplier. Bruce Duncan offers a different idea.
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Bill McDowell presents research-on-research results for better survey invites
Sandy McCray says there’s a lot to be learned about research from music, in Alert! magazine
Too many organizations consider each survey to be their one and only chance to talk to customers.
Keeping surveys relatively short is important to ensure data quality and to save money, says David Harris in Alert!
With today’s tight timelines and even tighter budgets, many full-service researchers have gone on the Atkins diet: no carbs, no qual. Their study is just what they consider the meat: the quantitative research.