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April 5, 2021

U.S. Supreme Court Clarification of TCPA Autodialer Definition a Win for Insights Industry

The U.S. Supreme Court has clarified the definition of an autodialer in the Telephone Consumer Protection Act (TCPA). The case, in which the Insights Association had joined an amicus brief, potentially clears up decades of convoluted and conflicting rules and decisions from the Federal Communications Commission (FCC) and various courts that have tied legitimate actors in knots and fueled a deluge of class action litigation.

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March 29, 2021

Fighting for You: March 2021 Update

The insights industry scored important legislative victories in the last month for pharmaceutical MR in Pennsylvania, data security in Utah, and more COVID-19 small business loans and grants at the federal level and in California. At the same time, we’re staring down lots of problematic legislation, including a new comprehensive data privacy law in Virginia and a complex excise tax on data collection in New York. Meanwhile, advocacy continues on issues like: California A.B. 2257; worrisome legislation in Congress that would allow for the unionization of research subjects; limitations on coronavirus-related exposure liability; the census; and restrictions on exit polling.

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August 31, 2020

IA Urges Transparency in Phone Ecosystem via Mandatory Notification and Redress for Call Blocking and Labeling

The Insights Association, the leading nonprofit trade association for the insights industry, expressed "serious concerns that many phone calls and texts to consumers for the purposes of bona fide marketing research are being improperly blocked or labeled as spam by voice service providers and call blocking and labeling service providers."

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June 18, 2020

Fighting for You: June 2020 Update

The Insights Association has been racking up advocacy wins for our members in the areas of pharmaceutical research, small business loan forgiveness, telephone research, and jury trial research.

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March 17, 2020

Telephone Research Restricted During a State of Emergency?

With a state of emergency being called in many jurisdictions across the United States, does that mean you can't make telephone research calls?

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February 11, 2020

Fighting for You: In Washington, D.C. & Every State Capital

The Insights Association has scored several policy victories in recent months – on Capitol Hill and in states across the U.S. Here are some of the highlights with content links for you and your team, all made possible by your membership.

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January 30, 2020

Telephone Research Requires Transparency and Accountability from Call Blocking and Labeling, Insights Association Tells FCC

Decrying the "current opaque and unaccountable telephone environment," the Insights Association urged the Federal Communications Commission (FCC) "to make transparency and redress a priority, since

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January 20, 2020

State Variations in Wireless Households

One of the keys in determining how to reach Americans via the phone is how many are only reachable via a cell phone, how many are mostly cell phone, and how many are still landline-locked.

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December 9, 2019

The Insights Industry’s Top Advocacy Wins from the Last Decade

A look back, counting down the Insights Association's top seven advocacy wins from the last decade that helped our marketing research and data analytics industry members create competitive advantage.

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October 17, 2019

California A.B. 1677, Vetoed by Governor, Would Have Penalized Offshoring of Call Centers

Governor Newsom vetoed the Protect Call Center Jobs Act of 2019 (A.B. 1677), which would have penalized California companies that move their call centers out of the country or out of the state.

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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