In July, the Insights Association lamented more new state privacy laws while issuing helpful CCPA compliance information for members; welcomed an important data security protection in Connecticut; endorsed a new nominee to run the Census Bureau; and continued to advance a fix to the 2020 California law requiring a minimum wage for research subjects.
TCPA Lawsuit Against M/A/R/C Research Rejected -- U.S. District Court Conclusively Rules That Survey Research Invitations Aren’t Junk Faxes
Marketing research company M/A/R/C Research has decisively prevailed against a junk fax lawsuit, setting a great precedent for the insights industry. A federal court ruled in favor of the research company on March 16, 2020, with significant details in its order that will benefit any other researchers who might potentially face such TCPA litigation.
With a state of emergency being called in many jurisdictions across the United States, does that mean you can't make telephone research calls?
The Third Circuit Court of Appeal recently ruled favorably on a case relating to the 2017 Insights Association - AAPOR petition to the Federal Communications Commission (FCC) on the Telephone Consumer Protection Act (TCPA).
If "litigators and courts can characterize a communication which might ultimately improve customer relations as an “advertisement” or 'telemarketing,' then there will hardly be any communication between businesses and customers which will not be subject to the TCPA’s telemarketing rules," the Insights Association recently told the Federal Communications Commission (FCC).
Our members aren't the only ones who support clarifying the difference between marketing and marketing research.
Reply Comments to the FCC from the Insights Association and AAPOR in Support of Petition to Differentiate Marketing Research from Marketing in TCPA, and a Big Honor Roll of Researchers Who Shared Their Support
In FCC comments in support of a TCPA petition, Insights Association member J.D. Power asserted that "the line between research and marketing is taken seriously and policed closely."
File FCC Comments Before You Leave for Vacation, to Differentiate Marketing from Marketing Research in the TCPA
April meetings with staff for Commissioners at the Federal Communications Commission (FCC) to discuss TCPA reform, call blocking and tagging, and the Insights Association/AAPOR petition on the differentiation of telemarketing from market research.