Perhaps you need a spark to get your company/organization compliant with Canada's email law... How about the threat of private lawsuits?
Last Updated:April 15, 2015
In addition to the federal CAN-SPAM Act, which regulates the sending of commercial email, numerous state laws more stringently restrict commercial email or any email sent in “bulk.” There are a few basic best practices MRA recommends for researchers that will help them avoid being misconstrued as
All survey, opinion and marketing research businesses that conduct or engage in Canada and communicate with any form of electronic messaging should be aware of Canada’s Anti-Spam Legislation (CASL)
Remarks of Keith R. Fentonmiller, Attorney, Federal Trade Commission (FTC), Division of Advertising Practices