One of the key client service challenges is always the debrief. How will the client want it? Word? PowerPoint? Other? And more importantly, when will they want it?
Today’s social media channels provide an unlimited number of virtual soapboxes for people to express whatever they may be thinking, feeling, seeing or doing.
Yesterday, a prospective client asked me, “Are you a qual person or a quant person?” He was shocked (and delighted, I think) when I told him I was both.
From CRM databases, transactional systems, questionnaires and customer contact logs, pop-up surveys, online consumer reviews and forum postings, to chats, blogs, tweets and other threaded conversat
As qualitative researchers, we are tasked with capturing the voices of a target population, but oftentimes, certain segments of the target population are extremely diffi
The American Heart Association/American Stroke Association conducts consumer marketing research just like for-profit companies, with similar objectives: to change attitudes, beliefs or behavior.