In recent years, brands like Nike, Budweiser, Pepsi, and Facebook increasingly incorporated socio-political themes into their advertising for a variety of reasons, ranging from selling a new produc
California Clarifies That Campaign Polling is Not Subject to Political Email Disclosure Requirements
The California Fair Political Practices Commission (FPPC) clarified that email communications from campaign committees for research purposes are not subject to the state's requirements that campaign emails include a "paid for by Election Campaign X" disclosure.
Longtime marketing researcher Linda Schulz runs for a seat in the state house representing Northern Virginia
The major party campaign platforms for 2016 reflect some of the concerns of the survey, opinion and marketing research profession.
A coalition of nine business groups today sent the following letter to the Republican National Committee (RNC) and Democrat National Committee (DNC), urging them to include strong support for the C
Letters call for parties to prioritize removing international digital trade barriers, reforming the Telephone Consumer Protection Act, and addressing consumer data privacy and security
Edward 'Paul' Johnson on a new SSI study of public opinion and message reaction
Margie Omero, Neil Newhouse, Amy Walter and Sunshine Hillygus discuss the future of campaign technology and the usefulness and reliability of survey and opinion research