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multimodal

respondent targeting
December 16, 2015

7 Ways to Shorten Time-to-Insight with Respondent Targeting

When the success of a project depends on reaching exact quotas, accurate respondent targeting is critical to ensuring that the right constituents, customers and employees are being interviewed, says Allen Porter in Alert! magazine

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Combine Modes to Meet Quota AND Budget
May 20, 2015

Reach for Less

The legendary architect, inventor, and designer Buckminster Fuller coined the term ephemeralization, which referred to the ability of technological advancement to do “more and more with less and le

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Multimodal Surveys One Size Fits All
May 5, 2015

With Multimodal Surveys, One Survey CAN Fit All

Match Mode to Respondent Value for Better ROI, per Mary McDougall

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Phone Survey Marketing Research Conference
March 31, 2015

Two Trumps One: Collect More Input and Deliver a Better Customer Experience

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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