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Those who are regular readers of my content have heard me say (on more than one occasion), that Market Research is an industry that does not embrace marketing and sales… particularly among
Many, many years ago, McGraw-Hall Publishers used the ad below to help sell ad space in its B2B magazines. And while the ad is now very old, much of the message is still on target.
Over the past five years, without a doubt, the most popular topic in my conversations with clients and prospective clients has been around ‘differentiation’… what they can do to stand out from thei
Vishal Naik on an invaluable source of insight to marketers