eye tracking | Insights Association

June 30, 2016

New NTIA Facial Recognition Best Practices Advance Research and Consumer Privacy

National Telecommunications and Information Administration (NTIA)'s industry best practices for protecting consumer privacy in facial recognition technology will advance privacy safeguards while also carving out most research and analytics uses of the technology.

November 11, 2015

8 Technological Innovations Driving the Eye Tracking Research Revolution

Marketing research is a broad and diverse field, one that does not lend itself easily to blanket characterizations.

eyetracking and subconscious emotional motivations

October 17, 2015

How the Subconscious Triggers Action

Kirk Henderson on eye tracking

Email Testing Marketing Research Conference

March 31, 2015

How Is Your Email Marketing REALLY Performing?

March 18, 2015

Keeping an Eye on Key Trends in Market Research

3 Key Trends that make Research Companies Thrive

Mobile research

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700

Washington, DC 20005

(202) 800-2545