Kellogg’s is a purpose-driven organization, with a core vision of “Nourishing families so they can flourish and thrive.” The growth of snacking in emerging markets represents a key opportunity to c
One Consumer = Many Consumers: Developing Market Segmentation When One Consumer Has Multiple Need States
It is a challenge for today’s marketers to position their products and innovate within a complex market structure of multiple adjacent categories vying for share of stomach at many diff
Measuring in two dimensions (i.e. height, width) provides solid information. But, too often, there is more to be measured and understood.
Good brands tell stories. Great brands help customers write their own narratives.