When a new product is being launched, one of the most important tasks is clear communication of the benefits of that product.
Marketing Mood Ring: 3 Ways Your Campaign Can Steer the Mood of Your Consumers to Suit Your Sales Goals
Phil Ahad explores the influences on consumers' purchasing decisions
Current consumer spending outlook: Desire to decrease spending, but unwillingness to cut back on products and services?
"Doing Anthropology in Consumer Research ." by Patricia L Sunderland and Rita M Denny. Left Coast Press; 1st Edition edition (September 15, 2009)