At the risk of sounding cliché, I cannot believe how fast the time has gone. It was a whirlwind of a year serving as chairman of an association I grew up within and admire deeply.
Technology allows for instant communication, but recruiting firms have been slow to use technology in ways that can truly revolutionize the researcher’s accessibility to information, says Sheena Swanson Bacon.
Note from the editor: While our focus continues to be on marketing research, Alert!’s editorial staff recognizes the value in occasionally including content specific to oth
Examples of why doing research matters to companies, from John Watters in Alert!