“Don’t call me anymore…. I’m on the do not call list!”
“Put me on your Do Not Call list.”
Again this year, a very diverse group of researchers from all segments of the industry participated in the second annual Respondent Cooperation Workshop organized by the Council for Marketing and
The survey research industry has had to bear the brunt of the general public’s concern for privacy and lack of time and interest to participate in surveys. A steady decline in response rates and i
Research on research shows that while refusals to cooperate in survey research are on the rise, nevertheless respondents overwhelmingly believe that research surveys serve a very useful purpose and
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.