The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.
In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for
What have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world.
"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital.
As Director of Client Services for MedSurvey, a medical market research company, I'm not generally in the habit of publicizing scathing online reviews of my own company.
The following is written by Chris Chapman, Quantitative User Experience Researcher, Chromebooks and Eric Bahna, Product Manager, Android Auto, as published in the book Applied MaxDiff: A Practi
This paper was originally published in the Journal of Organizational Change Management.
As the third day of the Insights Association NEXT conference draws to a close, I find myself reflecting on the impact the event has had.
The following are highlights of a case study presented by Zeina Khamis of Manulife and Juliann Ng of