"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital.
As Director of Client Services for MedSurvey, a medical market research company, I'm not generally in the habit of publicizing scathing online reviews of my own company.
The following is written by Chris Chapman, Quantitative User Experience Researcher, Chromebooks and Eric Bahna, Product Manager, Android Auto, as published in the book Applied MaxDiff: A Practi
This paper was originally published in the Journal of Organizational Change Management.
As the third day of the Insights Association NEXT conference draws to a close, I find myself reflecting on the impact the event has had.
The following are highlights of a case study presented by Zeina Khamis of Manulife and Juliann Ng of
The COVID-19 crisis has fundamentally changed our way of life. What lies ahead is mostly unknown, though the human desire to connect is stronger than ever.
I regularly speak with prospective and current clients about their decision-making process for choosing a vendor for their projects.
