April 4, 2021
Consumer Segmentation: Maybe You Could Be Doing It Better
Have you ever considered that your customers may be more diverse than your marketing?
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Technique News
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March 24, 2021User Research: Building Understanding Before Building Experiences
Read MoreWhat Is User Research?
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November 29, 2020
Rank-order Data: Which Question Type Should You Use?
Read MoreAs with many things in life, there are multiple ways you can get your target customers to prioritize items.
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November 2, 2020Ask Questions Like a Detective
Read MoreMy partner and I got called to a local business where a bank deposit had gone missing.
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October 7, 2020
Getting Closer to the Consumer: Why and How So Many B2B Companies are Studying Consumers to Generate Demand
Read MoreThe intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.
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October 5, 2020
One-Third of Conjoint Analysis Projects Use 10+ Attributes
Read MoreIn the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for
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September 20, 2020Three new consumer activities that will endure, and what market research needs to do to keep up
Read MoreWhat have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world.
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July 20, 2020Undeniably Valuable, In-Person Research Shall Return!
Read More"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital.