Rank-order Data: Which Question Type Should You Use?
As with many things in life, there are multiple ways you can get your target customers to prioritize items.
As with many things in life, there are multiple ways you can get your target customers to prioritize items.
My partner and I got called to a local business where a bank deposit had gone missing.
The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.
In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for
What have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world.
"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital.
As Director of Client Services for MedSurvey, a medical market research company, I'm not generally in the habit of publicizing scathing online reviews of my own company.
The following is written by Chris Chapman, Quantitative User Experience Researcher, Chromebooks and Eric Bahna, Product Manager, Android Auto, as published in the book Applied MaxDiff: A Practi
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