Jeff Bezos recently proclaimed that market research isn’t really helpful.

Note: this is an excerpt from the keynote presentation “It’s Not You, It’s Me” delivered at the 2019 Insights Association Corporate Researcher’s Conference in Orlando on October 23, 2019

For the past several years – at about this same time – I’ve written articles with tips & tricks for creating marketing & sales plans that help my readers get ready for the new year.

Identifying opportunity is a crucial step in changing and growing your business. Your customers can help you grow, both through their actions and their feedback.

This article was first published on generation1.ca

Ovetta will present, "Toward a More Perfect Union: Strategies for Coupling Research and Data Science For Better Innovation" at

Eric will present "Influence in the Machine Learning Age" at