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Business News

  • March 11, 2021

    Hey, market researchers, it’s time to be brave.

    I recently sat down with my colleague Geoff Lowe, one of the Executive Directors at Infotools, and asked him for his perspective on what market research would - and should - look like today.

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  • January 26, 2021

    Mind the Customer Understanding Gap

    With the increasing complexity of markets and the evolving sophistication of consumers, brands are looking for ways to uniquely engage and significantly stand out with both their existing customers

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  • January 18, 2021

    Part 2: The Greatest Risks & Opportunities for Insights in 2021

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  • January 11, 2021

    The Greatest Risks & Opportunities for Insights in 2021

    On January 8, the Insights Association hosted a Town Hall featuring several of the insights industry’s most respected and sought-after thought leaders – all members of the first class of Laure

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  • January 5, 2021

    Seeking Market Research Analysts and Survey Researchers for a Refresh of Department of Labor Information

    The U.S. Department of Labor needs your participation to support a refresh of two of the insights industry's key occupations described and tracked in the U.S. Department of Labor's Occupational Information Network (O*NET): (1) Survey Researchers; and (2) Market Research Analysts/Marketing Specialists.

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  • December 7, 2020

    Because of the Pandemic - Is a 2021 Sales & Marketing Plan Still Useful?

    We’re experiencing an unusual time right now… everything in life – and in business – is changing. And changing rapidly.

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  • November 30, 2020

    Small Talk Is Big Business: Investing in Employee Engagement Technology

    We all miss the #OldNormal workplace. And we miss the “small talk” most of all.

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  • November 14, 2020

    Building Success Requires an Intelligence Capital Foundation

    Given the fragmented and isolated nature of both businesses and consumers today, brands have to use every dimension of data available to them to serve as a sort of radar to identify, understand, in

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  • November 4, 2020

    Managing Information Security Requirements for Clients in Multiple Industries

    Multiple Industries | Multiple Frameworks

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  • October 30, 2020

    The Little Things: How to engage panelists like customers to improve retention and benefit survey participation

    Sometimes, it’s the little things that have the biggest impact.

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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