I recently sat down with my colleague Geoff Lowe, one of the Executive Directors at Infotools, and asked him for his perspective on what market research would - and should - look like today.

With the increasing complexity of markets and the evolving sophistication of consumers, brands are looking for ways to uniquely engage and significantly stand out with both their existing customers

On January 8, the Insights Association hosted a Town Hall featuring several of the insights industry’s most respected and sought-after thought leaders – all members of the first class of Laure

The U.S. Department of Labor needs your participation to support a refresh of two of the insights industry's key occupations described and tracked in the U.S. Department of Labor's Occupational Information Network (O*NET): (1) Survey Researchers; and (2) Market Research Analysts/Marketing Specialists.

We’re experiencing an unusual time right now… everything in life – and in business – is changing. And changing rapidly.

Given the fragmented and isolated nature of both businesses and consumers today, brands have to use every dimension of data available to them to serve as a sort of radar to identify, understand, in

Multiple Industries | Multiple Frameworks

Sometimes, it’s the little things that have the biggest impact.