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  • February 17, 2021

    IA Supports Market Research Society Guidance on Mobile Optimization

    The Insights Association is pleased to support and share with its members guidance issued by The Market Research Society (MRS) on Mobile Optimization – the process of adjusting research designs to ensure ideal access to surveys and data collection on any device.

    MR News
  • February 9, 2021

    Translation Leader GlobaLexicon Announces 60% Growth in 2H 2020

    GlobaLexicon, a leader in market research and healthcare translation & language services, has announced a 60% growth in revenue in 2H 2020, with revenue up 45% for the year, and the hiring of 33 new team members across its offices.

    MR News
  • February 5, 2021

    Jill Rogers Brings Extensive Animal Health Expertise to New Role at M/A/R/C® Research

    M/A/R/C® Research announced that Jill Rogers has joined as a Senior Vice President of Account Management, providing additional expertise and value to the company’s expanding Animal Health & Agriculture division.

    MR News
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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