Very early in my market research career, I was fortunate to work in a quality “bubble”. It was 2003 and I began filling market research project quotas as a Project Manager working with a start-up called e-Rewards.
All CMOs that I have spoken with agree that a big issue they grapple with is how to balance their investment in brand vs.
As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice to have’s” can mean the difference between s
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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.
