Over the course of my 16 years at MedSurvey, a medical market research company, I have found that one type of project, while fundamental to market research, has persistently remained one of the most challenging to run efficiently: message recall studies.
Simon Chadwick, Managing Partner, Cambiar Consulting, will present the workshop, "Influencing Skills: How to Ensure That Your Insights Lead to Business Impact" at NEXT, June 1-2 in New York.
You’ve often seen researchers report a finding as “statistically significant.” Even if the finding is very unlikely to occur by chance, is the difference in ratings or size of the regression effect big enough to matter a hill of beans to a decision-maker?