Standards & Ethics

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Mission

To develop, maintain disseminate, and enforce the highest standards of practice and professionalism within the marketing and opinion research profession.

Objectives

  • Maintain standards of practice and professionalism within MRA membership.
  • Lead the marketing and opinion research profession in developing and updating high standards of practice, addressing ethical dilemmas and questions, and in providing guidance for the professional and appropriate practice of marketing and opinion research methods.
  • Provide guidance and education to MRA membership, the marketing and opinion research profession and external stakeholders on the professional and appropriate practice of marketing research.

Goals

  • Develop, maintain, update and submit for member ratification a code of enforceable standards.
  • Develop, update and disseminate guidelines of practice for marketing and opinion research based upon relevancy and need.
  • Respond to inquiries from research professionals and other stakeholders regarding marketing and opinion research methods in a timely fashion.

Subcommittees

Subcommittee Chair: Elyse Gammer, PRC

Staff Liaison: LaToya Lang, JD, LL.M.

Mission

To interpret and enforce the standards of practice and professionalism specified in MRA's Code of Marketing Research Standards.

Objectives

Enforce standards of practice and professionalism within MRA membership, pursuant to MRA’s Code of Marketing Research Standards.

Goals

Respond to, and adjudicate, complaints and allegations of the MRA Code of Marketing Research Standards in accordance with accepted MRA stated policies and procedures.

Subcommittee Chair: TBD

Staff Liaison: TBD

Mission

To provide a fair and impartial judgment of applicant fitness for the YOC program.

Objectives

Weigh the standards, fitness and reputation of applicant organizations in formulating an official decision of acceptance or rejection to the YOC program.

Goals

Follow all stated policies and procedures governing the YOC application and vetting process, in a timely manner.

Committee Chair: Jay White, PRC

Board Liaison: Cathy Scott, PRC

Staff Liaison: David Almy

Committee Members:
Elyse Gammer, PRC
Jerry Haselmeyer
Merrill Shugoll, PRC
Ben Smithee
Kim White, PRC