Standards

The Marketing Research Association helps to define the research profession through the development of professional standards and best practices.

• The Code of Marketing Research Standards describes researcher’s responsibilities to the public, the media and fellow researchers.
• The Glossary provides definitions of common industry terms and metrics.
• MRA Best Practices provide general information as well as recommendations in the practice of research.
• Legal Affairs provide detail to researchers how to ensure their practices comply with laws and regulations. Together these sections provide the framework for the practice of opinion research.