Southwest
States Covered
Arizona, Colorado, Southern Nevada, New Mexico, Oklahoma, Texas, Utah
Mission Statement
The Southwest Chapter's mission is to add value to membership by:
- Educating members about the latest techniques and technologies in all aspects of opinion and marketing research
- Providing more in-depth communications with other professionals through newsletters, networking opportunities, meetings and conferences
- Promoting chapter membership in all segments of opinion and marketing research and encouraging membership participation through opportunites for involvement
- Providing leadership and direction to promote professionalism and excellence within our membership while adhering to the professional standards of the Marketing Research Association
- Encouraging understanding and appreciation of opinion and marketing research by the general public
- Encouraging membership cooperation with educational institutions in preparing students for careers in opinion and marketing research
Board of Directors
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President |
Directors at Large |
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Vice President |
Melanie Courtright, PRC |
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President Elect |
Don Hein |
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Immediate Past President |
Stacy Scott |
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Treasurer |
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Secretary |
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