Terrae is an accomplished insights leader with nearly 20 years’ experience at leading CPG companies. She has a history of driving accelerated growth and breakthrough innovation for the biggest brands in the world.
Terrae brings deep insights and analytical expertise to solving complex business problems.
Terrae has a passion for new and evolving research and data techniques, allowing her to bring the best and brightest insights to her organization. She’s an early pioneer of industry trends and a future-focused leader. Terrae began her career at Procter & Gamble where she wore many hats, working in global and regional brand roles, shopper, advanced analytics and leading behavioral science consulting for the company. Most recently she led the U.S. insights function at Kellogg, where she was responsible for creating next-generation insights tools, consumer segmentation, shopper insights and scaled brand research. Terrae graduated from Kelley School of Business with her BS in Marketing, and has her MBA from Ohio University.
Terrae is an active member in the insights community, loves building high performing and collaborative teams and networking with colleagues who share her passion for insights. She currently serves as a board member for the Insights Association and on advisory boards for pioneering research companies.
Member of Board of Directors
2021 Directors At Large
2020 Directors At Large