Sarah Robb O'Hagan
Sarah Robb O’Hagan is CEO of Flywheel Sports and the former president of luxury health club Equinox, where she led the $5 billion corporation from a bricks-and-mortar gym to a digital-first, always-on fitness business. She is also the former global president of Gatorade, a GM and marketing director at Nike, and marketing director of the Virgin Entertainment Group.
Sarah oversaw the development of many additional breakthrough innovation efforts throughout her career including the roll-out of the game-changing Nike Plus technology and the transformation of Gatorade from a declining sports drink into an innovative sports performance company exemplified by the G Series line.
In her new book Extreme You, Sarah lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential. Drawing on her decades of experience in sports and business, she shares practical takeaways about making failure your fuel, discovering your most competitive playing field, and bringing out the “extreme” in others.
Sarah has been named twice to Forbes list of the “Most Powerful Women in Sports.” She was named a “Woman to Watch” by Ad Age, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, mand Sports Goods Business.