Michelle is the Vice President, Global Strategic Insights, and leads the McDonald’s Global Insights organization. She is a key thought partner for both the Chief Customer Officer as well as the Global Marketing Officer. Michelle and her team connect human truth with business strategy to drive growth.
Michelle brings outstanding experience to her role, having most recently driven the insights transformation at Mars Wrigley. Here she pushed the boundaries of Martech and Digital Adoption to create a more future focused organization with the development of a dedicated Foresight Team. Michelle has 28 years of experience in Marketing, Market Research & Business Development, for several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars. Her knowledge of the latest tools and techniques in customer-first insight generation will lend well to influencing the business and cultural evolution.
Michelle has high integrity and a people-focused leadership style. Her passion for supporting diverse teams in realizing their potential shines through as does her love of the McDonald’s business and brand.
Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries in her lifetime and cannot wait to travel again, stopping off at our restaurants to enjoy a Sausage & Egg McMuffin along the way!