
Lynnette Cooke
Lynnette leads the global Health Division for Kantar, guiding the organization through organic and acquisition-related growth. Known as a great connector of people, she creates diverse teams to challenge each other and generate the best ideas for serving clients. Drawing on her consumer background and product management experience at Newell Rubbermaid, Lynnette brings fresh and innovative perspectives to the development of health specific offers and services with a distinct focus on the patient and real-world health outcomes. Under her leadership, the Health Division has transformed from being positioned solely as a marketing research company to also having a strong reputation in real-world evidence and value generation.
Lynnette is chair of Kantar’s Corporate Responsibility programme, Extraordinary People, which includes a global partnership with Special Olympics. She is the executive sponsor to research that Kantar conducts for UN Women, to understand global attitudes and fulfill the sustainable development goal for Planet 50-50 by 2030. She serves on the Insights Association Board of Directors, is an assistant professor at Michigan State University and is also on their advisory board for their Master of Science in Marketing Research.
Lynnette has been recognized as an industry leader being named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and as a recipient of PMRG’s R.R. Fordyce Award.
More about Lynnette...
+ Longtime advocate of Angel’s Place, an organization that supports adults with developmental and intellectual disabilities
+ Enjoys travel, live music, skiing and watching Formula 1 racing
+ Lives in New York City with her husband and son
Committee Involvement
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2021 Insights Association Government Affairs Committee Committee Co-Chair -
2020 Insights Association Government Affairs Committee Committee Co-Chair