Luke currently leads Marketing Science at Facebook Canada, working alongside a group of data science and analytics professionals and some of Canada's biggest brands to help uncover the value that they are generating across Facebook’s family of apps and service.

A research veteran, Luke previously led research at Twitter Canada and held senior research roles at Ipsos ASI where he helped clients with early stage strategy development, brand equity and positioning measurement, as well as creative testing.

Luke is a graduate of Schulich business school at York University.