Lisa Wilding-Brown has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in Market Research at Harris Interactive, where she played an instrumental role in developing the company’s full-service online project management group. Wilding-Brown later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online.
Wilding-Brown serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research. Lisa has presented at such conferences as AAPOR, the MRMW North America and Europe, The Insights Association, IIEX, SampleCon and she has published research related to engagement, online survey design, online quality and mobile best practices. Lisa chairs a committee focused on enhancing user experience for the Insights Association’s Online Sampling Forum and she is an active contributor to the GRBN and WIRexec.