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Lisa Wilding-Brown

InnovateMR - Chief Research Officer
http://www.innovatemr.com/

Lisa Wilding-Brown has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in Market Research at Harris Interactive, where she played an instrumental role in developing the company’s full-service online project management group. Wilding-Brown later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online. 

Wilding-Brown serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research. Lisa has presented at such conferences as AAPOR, the MRMW North America and Europe, The Insights Association, IIEX, SampleCon and she has published research related to engagement, online survey design, online quality and mobile best practices. Lisa chairs a committee focused on enhancing user experience for the Insights Association’s Online Sampling Forum and she is an active contributor to the GRBN and WIRexec.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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