Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multibillion-dollar brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in four years has built the organization’s digital practice from the ground up, based on the principles of digital transformation. Ivonne also leads the company’s innovative thinking agenda and innovation training for the organization internally, along with the CEO.
Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes.
She has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward.
In 2018, she became one of the five women honored with the Changing the Game - Brainwave Category Award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands, and their organizations.
The previous year, the American Advertising Federation included her in its list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.
Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.