C. Frederic John, Principal and Founder, Consilience Research & Consulting, is a dynamic research professional with experience on both the client and supplier sides. His resume includes extended tenures at Yankelovich Partners and MasterCard Worldwide.
Fred served four years on the ESOMAR Council, two as Vice-President. A frequent, somewhat provocative, presenter at industry forums, he wrote two courses for the MRII/University of Georgia online market research program, including one on communicating research results. The other serves as an introduction to the research profession.
He is currently writing a book on the use of storytelling techniques in reporting research results.