Dan is president of Ypulse, a leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. The company provides strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Dan was elected Board president of Market Research Institute International (MRII) at the University of Georgia in 2019.

Dan started his career twenty years ago as a data analyst in Vancouver, Canada's most beautiful city. Abandoning the idyllic pleasures of the Pacific Northwest, Dan has since lived and worked in Toronto, San Francisco, Cincinnati, Dallas, and now New York. While Dan has worked for big companies such as SPSS (now IBM) Burke, The Angus Reid Group (now IPSOS-Reid) and Millward Brown, his passion lies in bringing new businesses to life. To date Dan has been a founder of three companies: Planetfeedback (now Nielsen Buzzmetrics), Eppointments, and SurveyU as well as an early participant in Polimetrix (now YouGov USA) and Globalpark (now QuestBack). He wakes up every morning, eager to see Ypulse reach its full potential.