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Caron Merrill

CVS Health - Director, Customer Insights

Caron Merrill is the Director of Customer Insights at CVS Health. She joined the company in 2003. Over the last 16 years, Caron has worked on the Retail Customer Insights and had had responsibility for ad hoc qualitative and quantitative research, tracking studies, Customer Experience (CX) program, and Competitive Intelligence. She is currently focused on insights for Retail Pharmacy and MinuteClinic, the overall management of the CVS Advisor Panel and CVS Colleague panel, special projects, and department operations.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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