Based on one of the largest studies ever done of senior research executives and CXO's including benchmarking surveys and ongoing depth interviews, Brett Hagins will teach strategies for maximizing return on investment from research in the corporate setting. Hagins has served in leadership roles for Texas Instruments and EDS/HP. He is a frequent contributor to Quirks Market Research Review, his work referenced in two market research textbooks. He has been a top-rated speaker for the Corporate Researchers Conference, the MRA, and Quirks Webinars. Hagins has a Master of Science in Market Research from the University of Texas. He has been recognized for entrepreneurship by the Texas Business Hall of Fame and is involved as an alumni for that organization. Hagins has been the Managing Partner for Research Innovation and ROI since early 2009 and has conducted multiple custom training sessions, both virtual and onsite, for large corporate research departments and for senior executive leadership.