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Bianca Pryor

BET Networks - Vice President of Consumer Insights for Content Optimization

Bianca started out in research at Chicago Focus back in 2007 followed by a run at Kantar TNS in Brand & Communications. 

It was at System1 (formerly known as BrainJuicer), however, where she stepped into executive leadership - growing books of business, developing and maintaining client relationships and coaching teams in both Chicago, NYC and LA. 

She is currently at BET Networks, a ViacomCBS company, as the Vice President of Consumer Insights for Content Optimization. 

When she’s not testing TV pilots and promos, then she’s running a foundation focused on fighting against medical brutality of Black mothers, soaking up all there is to learn about artificial intelligence and machine learning, and exploring the Bronx with her toddler in their cargo box bike.

Member of Board of Directors

  • 2021 Directors At Large

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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