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Ari Zelmanow

Panasonic - Smart Mobility - Director, Analytics, Research & Insights

Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that will position their company, product, or service in the market for consistent growth—in both customers and revenue—month-after-month.

He currently leads a cross-functional analytics, research, and insights team @Panasonic. Previously led a research team @Twitter. Solved crimes as a metropolitan police detective at @SLMPD. Believes in truth, justice, and the American way, the Oxford comma, and NY style pizza. 

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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