RIVA Market Research & Training Institute
RIVA Market Research was founded in 1981 by Naomi Henderson; in 1982 RIVA Training Institute was created to meet growing demands for qualitative research training. For over 35 years RIVA Market Research has been providing insightful and valuable qualitative research for its clients.
Over the years, RIVA Market Research has assembled a staff of nationally recognized moderators, facilitators, researchers, and analysts who work as a team to meet with clients to define the research project and establish objectives. We recommend appropriate study design parameters and conduct relevant research activities, analyze results, and present comprehensive findings to clients.
RIVA Market Research provides each client with full-time staff members, including a Research Director, Research Analyst, and either a Moderator or Facilitator who together manage all of the logistics from setting up and managing the facilities to providing in-depth analysis through careful review of findings.
Our mission is to conduct insightful research and translate findings into useful information that clients can trust to help them make sound, strategic decisions. To ensure that our work represents your target market accurately, RIVA Market Research adheres to rigorous research principals. Members of the RIVA team work closely with clients to focus only on outcome-oriented questions that impact the study to help uncover beliefs and perceptions that genuinely reflect respondents' opinions and to provide a safe environment to allow the respondents to express themselves candidly. This commitment allows RIVA to scrutinize preconceived notions, and investigate preliminary conclusions to reveal underlying market attitudes and likely behaviors.Visit Website