Marketing Research Association

NEWS & INFORMATION FROM MR's MAIN STREET

Update 9.9.2015

There's a lot of clutter in the MR universe and MRA is here to sort through it. You can trust us to highlight only the truly important news and legislation, high quality education and research that's up to code.

Save $300 on CRC registration – Ends tomorrow!

Early bird registration discounts for the Corporate Researchers Conference expire tomorrow, September 10 and the special MRA room rate expires September 11. Register now to cash in on all the savings!

Wait. Wasn't it $200 off? Nope! Our math was wrong, but the price is right. The savings are $300 for early bird with an additional $200 off for members and special discounts for groups.

Learn More

List in MRA's 2016 Blue Book

Blue Book is your targeted solution to reach research partners and suppliers! It is a convenient, highly-targeted source for professionals who seek research partners and products for the use of consumer and opinion research services.

MRA Members receive $100 discount before September 30.

Three ways to buy or renew your (mobile-responsive!) Blue Book listing:

  1. visit www.BlueBook.org
  2. email Cheryl Bechard
  3. call Cheryl at 202.800.2545

FROM Marketing Research Association

The Truth Behind the Numbers

Candice Bennett explains that surveys are only as good as the thoughtfulness engaged in considering all the variables.

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From Marketing Research Association

If Only the Federal Government Had An Agency Policing Data Security...

Should the FTC police the feds?

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FROM Marketing Research Association

MRA Mourns Chris Cage (Christian Caggiano)

The 67 year old passed away on Tuesday, September 1.

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From Marketing Research Association

VIDEO from CRC 2014: Dish Network's Research Culture Shift (PRC: 1 in Research)

In this CRC keynote session, Patti Fries shares her experience motivating a data driven company with consumer driven insight.

Watch

FROM Marketing Research Association

Regulatory Humility at the FTC?

Commissioner Ohlhausen on keeping regulations from becoming "torture racks" (MRA members only)

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FROM Marketing Research Association

Is Fixing Your Survey Worse Than Being Naked in Front of Strangers?

What's horrible on day one doesn't have to be horrible on day three.

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FROM The Wall Street Journal

Ocean Spray Turns to Oculus Rift to Promote Cranberry Harvest

Ocean Spray is bringing a cranberry harvest to a headset near you. Want to try out a headset for yourself? Check out the Future Lab at CRC!

Read More

FROM Inverse

A Tiny Robot Riding a Bicycle

It's exactly what it sounds like.

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FROM Marketing Research Association

TED Speaker Dr. Golbeck to Keynote CRC St. Louis

How did Target figure out that this high school girl was pregnant before she told her parents?

Read More

Events & Webinars

Sep

9

Sep

11

Great Lakes Chapter Fall Conference

Hyatt Regency Hotel, Cincinnati, OH

Sep

10

Sep

20

Early Bird Deadline! Corporate Researchers Conference

Last day to save $300!

Sep

11

Sep

20

Hotel Deadline! Corporate Researchers Conference

Last day to claim our special room rate on hotel nights at the Marriott St. Louis Grand Hotel

Sep

23

Sep

20

MRA Mid-Atlantic Chapter Induction Event

Iris Lounge, Tysons Corner, McLean, VA

Sep

30

Sep

20

Early Listing Deadline! Blue Book Listings

Last day to save $100!

Sep

30

Sep

20

MRA Minnesota Upper Midwest Chapter Presents:
"The New Normal: Product Innovation and Research"

11:30 CDT, Ridgedale Library, 12601 Ridgedale Dr., Minnetonka, MN

Oct

1

Sep

20

Florida Chapter Educational and Social Networking Event

St. Petersburg, FL.

Oct

5

Oct

7

Corporate Researchers Conference

Marriott St. Louis Grand Hotel, St. Louis, MO

Oct

7

Sep

20

Southern California Chapter Short Course

Layola Marymount University, Los Angeles, CA

Nov

5

Sep

20

New England Chapter Fall Conference

Waltham Woods Conference Center, Waltham, MA

Careers


Find or post a job

UMass Medical School Commonwealth Medicine · Shrewsbury, MA

Sr Analyst, Marketing Analytics

Reporting to the senior director, new business & financial growth, the senior analyst is responsible for the collection, analysis and presentation of data, both quantitative and qualitative, that supports executive management decision-making in the areas of strategy and business development. The senior analyst is also responsible for analyzing market trends for the company's current and future business lines and preparing market research and intelligence reports to help meet strategic growth goals. The scope of responsibility is organization-wide and will include significant interaction with management staff at program and director levels.

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ISA · Van Nuys, CA

Senior VP, Sales

The vice president, sales is a key position and a member of the senior management team, responsible for sales, marketing and business development activities. The primary duties are to manage, direct and lead the existing sales and marketing efforts of the organization while identifying and developing the talent necessary to meet the company's sales objectives. This position reports to ISA president.

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C+R Research · Chicago

Market Insights Project Manager

The marketing insights PM will manage projects from launch through data delivery across methodologies including online, mall intercept, telephone and in-person. Experience in consultation, creative solutions and negotiation are key from RFP to final billing.

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RESEARCH ROCKSTAR

MRA Certificates in Qual & Quant Research

Show your dedication, professionalism and expertise with an MRA Qual/Quant Certificate.

Read More

University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

Read More


Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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