Marketing Research Association

NEWS & INFORMATION FROM MR's MAIN STREET

Update 9.22.2015

There's a lot of clutter in the MR universe and MRA is here to sort through it. You can trust us to highlight only the truly important news and legislation, high quality education and research that's up to code.

Here's a gif preview of our NEW VIDEO:

crc st. louis

I know it's kind of odd to promote a promo, but this one's hysterical. Check out our fun, animated video and share it with your friends!

Interested in attending CRC 2015? Yeehaw! Contact Lisa Lockwood at (202) 800-2545 for special pricing discounts that may be applicable to you and your team!

List in MRA's 2016 Blue Book

Blue Book is your targeted solution to reach research partners and suppliers! It is a convenient, highly-targeted source for professionals who seek research partners and products for the use of consumer and opinion research services.

MRA Members receive $100 discount before September 30.

Three ways to buy or renew your (mobile-responsive!) Blue Book listing:

  1. visit www.BlueBook.org
  2. email Cheryl Bechard
  3. call Cheryl at (202) 800-2545

FROM Marketing Research Association

Obama Demands More Behavioral Science Insights: More and Better Behavioral Data to Inform Government Policy

U.S. President Barack Obama wants the federal government to "design its policies and programs to reflect our best understanding of how people engage with, participate in, use, and respond to those policies and programs."

Read More

From Marketing Research Association

Pollsters Podcast Talks TCPA With MRA's Lobbyist

Taking a rare look at the regulatory and legal challenges facing pollsters themselves, Margie and Kristen recently interviewed Howard Fienberg, director of government affairs for the Marketing Research Association (MRA), on the new Telephone Consumer Protection Act (TCPA) rules.

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From Marketing Research Association

Reviews and Ratings: They're Important, but Why?

Customer reviews and ratings aren't used as rationally as we might think, says Abbey Clemens.

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From Marketing Research Association

How Do You Critically Interpret Data?

Sometimes numbers don't tell the whole story when it comes to judging a study's veracity and effectiveness, and machines, such as those that power online or automated surveys, can't always suss out the useful truth from the questionable data. (Part 2 in a 3-part series)

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FROM Marketing Research Association

Industry News: Mexican Ambassador a Pollster; P2Sample Adds MRA Member to Staff; Quester Offers MR Projects for Charity

A pollster becomes Mexico's ambassador to the United States; P2sample hires MRA member (and photographer); Quester launches philanthropic MR program for charities.

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FROM Marketing Research Association

Volunteers Needed for the Webinar Subcommittee!

The Marketing Research Association Education Committee is seeking committed, enthusiastic volunteers to serve on the Webinar Subcommittee dedicated to bringing educational content to the MRA.

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FROM Marketing Research Association

Research Leaders File Statement of Issues To Be Raised in Legal Appeal of FCC's New TCPA Regulations

CASRO and MRA lay out their issues with the TCPA in legal appeal.

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From Marketing Research Association

CRC 2014 VIDEO: Beer & Empathy: The New Currency of Innovation (PRC: 1 in Research)

In this groundbreaking session, Emily Grogan and Ben Feeney will show us some of the neuroscience behind empathy, explain why empathy is so fundamentally important to brands like MillerCoors who need better, deeper insights and introduce tools you can use to both train and help companies engage with consumers at a new and deeper level.

Watch

FROM Marketing Research Association

Why Do We Need Surveys Anyway?

If we take a forward-looking view of the world, why conduct surveys at all, asks Roger Green.

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FROM Marketing Research Association

Industry News: CFMC Rebrands as SurVox, Open Mind Strategy Adds Staff

Open Mind Strategy nabs new brand researcher, executive assistant; CFMC becomes Survox, Inc.

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FROM Global News

Millennials Shaking Up Traditional Order of Love, Marriage Then Kids

First comes love, then comes marriage, then comes the baby in the baby carriage. At least that's how it used to go.

(Anthropologist Johanna Faigelman, quoted in the article, will also be a speaker at CRC!)

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Events & Webinars

Sep

23

Sep

20

Tomorrow! Gift Cards and Loyalty Programs: A Gift or Liability? (PRC: Legal)

 

Sep

30

Sep

20

Early Listing Deadline! Blue Book Listings

Last day to save $100!

Sep

30

Sep

20

MRA Minnesota Upper Midwest Chapter Presents:
"The New Normal: Product Innovation and Research"

11:30 CDT, Ridgedale Library, 12601 Ridgedale Dr., Minnetonka, MN

Oct

1

Sep

20

Florida Chapter Educational and Social Networking Event

St. Petersburg, FL.

Oct

5

Oct

7

Corporate Researchers Conference

Marriott St. Louis Grand Hotel, St. Louis, MO

Oct

7

Sep

20

Southern California Chapter Short Course

Layola Marymount University, Los Angeles, CA

Oct

14

Sep

20

MRA Mid-Atlantic Chapter Induction Event

Iris Lounge, Tysons Corner, McLean, VA

Nov

5

Sep

20

New England Chapter Fall Conference

Waltham Woods Conference Center, Waltham, MA

Careers


Find or post a job

Altria · Richmond, VA

Business Analysis & Reporting

This person will be responsible for leading consumer and marketing research to produce actionable consumer-centric insights that drive brand strategies and innovation. In this role, you will: integrate consumer and marketplace data and analysis from multiple sources to generate consumer-centric insights and provide actionable business recommendations; develop, lead and manage projects within team, across department and on cross-functional teams; lead and inspire others with engaging communications in writing and verbally, ability to tell a "story" with a point of view; proactively develop and execute analytic and research plans to achieve business objectives as a cross-functional team leader, leading collaboratively within framework of general goals, concepts and policies; manage and develop project pipelines while working independently on multiple projects and priorities in rapidly changing environment; manage and build client relationships, and serve as strategic thinking partner to stakeholders; build internal and external network, and engage on business and technical issues; coach and mentor others.

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ISA · Van Nuys, CA

Senior VP, Sales

The vice president, sales is a key position and a member of the senior management team, responsible for sales, marketing and business development activities. The primary duties are to manage, direct and lead the existing sales and marketing efforts of the organization while identifying and developing the talent necessary to meet the company's sales objectives. This position reports to ISA president.

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RESEARCH ROCKSTAR

MRA Certificates in Qual & Quant Research

Show your dedication, professionalism and expertise with an MRA Qual/Quant Certificate.

Read More

University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

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Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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