Marketing Research Association

NEWS & INFORMATION FROM MR's MAIN STREET

Update 9.29.2015

There's a lot of clutter in the MR universe and MRA is here to sort through it. You can trust us to highlight only the truly important news and legislation, high quality education and research that's up to code.

CRC Attendees: Come Early for Sunday Fun Day in St. Louis!

Take two research courses:

You have the chance to take two courses for just $499. Grab 8 PRC credits and learn two new subjects before CRC even begins! (CRC registration not required)

Learn More

Get your rooftop drink on:

Start CRC on a high note with rooftop cocktails and hors d'ouevres, courtesy of Brädo Creative Insight.

Just blocks from the Marriott St. Louis Grand Hotel, Brädo's contemporary loft style space is located in the historic Cupples Station complex.

Trolley rides will be provided from the hotel at the 9th & St. Charles Streets entrance between 5:30 and 6 pm, and back to the Marriott between 8 and 8:30 pm.

RSVP to info@brado.net!

Save $100 on Blue Book listings – Ends TOMORROW!

Blue Book is your targeted solution to reach research partners and suppliers! It is a convenient, highly-targeted source for professionals who seek research partners and products for the use of consumer and opinion research services.

MRA Members receive $100 discount through tomorrow, September 30.

Three ways to buy or renew your (mobile-responsive!) Blue Book listing:

  1. visit www.BlueBook.org
  2. email Cheryl Bechard
  3. call Cheryl at (202) 800-2545

FROM Marketing Research Association, University of Georgia

Survey: Research Techniques

We're interested in your experience with different research techniques — which might have earned you a promotion, which might have gotten you into trouble. Please take our survey to let us know about your experiences.

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FROM Marketing Research Association

Are You Leading Your Participants to Give You Irrational Responses?

Namika Sagara, Ph.D. on using behavioral economics to understand consumer behaviors. Like what she has to say? Check out Sagara's behavioral econ course in St. Louis!

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From Marketing Research Association

The Social Intelligence Secrets to Pumpkin Spiced Success

Using social media insights to analyze brand reputation.

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FROM Marketing Research Association

Key Customer Metrics

Ajit Rao says it may make sense for marketers to start thinking about moving from product and brand focus to a focus on the customer.

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From Marketing Research Association

Industry News: Mozaic Group hires Carolyn Ahlstrom as Senior Vice President

"Carolyn's solid industry credentials make her a key addition to our senior leadership team."

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From Marketing Research Association

Why Do We Need Surveys Anyway?

If we take a forward-looking view of the world, why conduct surveys at all, asks Roger Green.

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From Marketing Research Association

On-Demand Webinar: Telephone Consumer Protection Act (TCPA): What You Need To Know (a Joint AAPOR/CASRO/MRA Webinar)

In this joint webinar, presented by AAPOR, CASRO and the Marketing Research Association (MRA), MRA CEO David Almy moderates a panel of Abby Devine, Duane Berlin and Peter Milla on the Telephone Consumer Protection Act (TCPA).

Watch

FROM FedScoop

Coming Soon: An Open Database of Every U.S. Address

Despite what your GPS would lead you to believe, addresses are not in the public domain. The Department of Transportation is among the agencies trying to fix that.

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FROM Nautilus

Why You're Biased About Being Biased

Scientists have uncovered more than 50 biases that can mess with our thinking.

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Events & Webinars

Sep

30

Sep

20

Early Listing Deadline! Blue Book Listings

Tomorrow is the last day to save $100!

Sep

30

Sep

20

MRA Minnesota Upper Midwest Chapter Presents:
"The New Normal: Product Innovation and Research"

11:30 CDT, Ridgedale Library, 12601 Ridgedale Dr., Minnetonka, MN

Oct

1

Sep

20

MRA Atlanta/Southeast Chapter Meet and Greet

5:30 EDT, The Strip, 245 18th Street, Atlanta, GA

Oct

1

Sep

20

MRA Florida Chapter Educational and Social Networking Event

St. Petersburg, FL

Oct

5

Oct

7

Corporate Researchers Conference

Marriott St. Louis Grand Hotel, St. Louis, MO

Oct

7

Sep

20

MRA Southern California Chapter Short Course

Layola Marymount University, Los Angeles, CA

Oct

14

Sep

20

Webinar: Building a Privacy & Security Compliance Program

1:00 - 2:00 PM EDT

Oct

14

Sep

20

MRA Mid-Atlantic Chapter Induction Event

Iris Lounge, Tysons Corner, McLean, VA

Nov

5

Sep

20

MRA New England Chapter Fall Conference

Waltham Woods Conference Center, Waltham, MA

Careers


Find or post a job

Fisher-Price · East Aurora/Buffalo, NY

Sr. Consumer Insight Analyst

This person will: provide comprehensive research on assigned categories and special projects; translate business issues into appropriate research designs that lead to actionable insights; provide the consumer perspective through a combination of past and current research; incorporate innovative research techniques to address specific corporate and category issues; partner with colleagues in complementary departments for more comprehensive research; determine research methodology necessary to effectively address business and research objectives; direct the execution of projects by outside research suppliers; support the identification and development of research stimulus materials; recognize patterns in data and perform additional analyses to flesh out findings; leverage disparate information from a variety of internal sources; summarize and present research findings and recommend course of action to various levels throughout the organization.

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Altria · Richmond, VA

Business Analysis & Reporting

This person will be responsible for leading consumer and marketing research to produce actionable consumer-centric insights that drive brand strategies and innovation. In this role, you will: integrate consumer and marketplace data and analysis from multiple sources to generate consumer-centric insights and provide actionable business recommendations; develop, lead and manage projects within team, across department and on cross-functional teams; lead and inspire others with engaging communications in writing and verbally, ability to tell a "story" with a point of view; proactively develop and execute analytic and research plans to achieve business objectives as a cross-functional team leader, leading collaboratively within framework of general goals, concepts and policies; manage and develop project pipelines while working independently on multiple projects and priorities in rapidly changing environment; manage and build client relationships, and serve as strategic thinking partner to stakeholders; build internal and external network, and engage on business and technical issues; coach and mentor others.

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ISA · Van Nuys, CA

Senior VP, Sales

The vice president, sales is a key position and a member of the senior management team, responsible for sales, marketing and business development activities. The primary duties are to manage, direct and lead the existing sales and marketing efforts of the organization while identifying and developing the talent necessary to meet the company's sales objectives. This position reports to ISA president.

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RESEARCH ROCKSTAR

MRA Certificates in Qual & Quant Research

Show your dedication, professionalism and expertise with an MRA Qual/Quant Certificate.

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University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

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Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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