Marketing Research Association

NEWS & INFORMATION FROM MR's MAIN STREET

Update 10.13.2015

There's a lot of clutter in the MR universe and MRA is here to sort through it. You can trust us to highlight only the truly important news and legislation, high quality education and research that's up to code.

We missed you!

As you probably figured out, I was running in circles in St. Louis last week.

For those I saw at CRC, it was great to see you! For those who missed MRA's weekly industry update, we're baaaaack!

FROM Marketing Research Association

European Court of Justice Strikes Down U.S.-EU Safe Harbor

The European Court of Justice (ECJ), the highest court in the European Union (EU), struck down the U.S.-EU Safe Harbor Agreement on Tuesday, October 6th.

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FROM Marketing Research Association

TWO Webinars This Week!

Wednesday Webinar: Building a Privacy & Security Compliance Program: Know when and how to effectively reach consumers in a compliant manner, and take steps to protect consumer data.

Register


Friday Webinar: U.S-E.U Safe Harbor Ends: What does this mean for the research industry?

Register

From Marketing Research Association

Are They Spurious Correlations?

Evaluating insights from social media.

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FROM Marketing Research Association

Big Data: Artificial Barriers with Marketing Research?

Here are a few points made by each speaker at the MRA's Corporate Researchers Conference, followed by Kathryn Korostoff's take away.

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From Marketing Research Association

Point-Counterpoint: What's the Big Deal with Big Data?

According to Annie Pettit, a data scientist is just playing with data – a waste of time.

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From Marketing Research Association

IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence

Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making.

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From FreshMR

The Truth About Insightful Research Deliverables

With the chasm growing between the what and where of data analytics and the why of attitudinal analytics, perhaps it's time to face some truths so the undertone of an MR conference in 2025 isn't that brands want more insight and providers want more time to provide insights.

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FROM Sentient Decision Science

Predicting Consumer Choice with Implicit Association Testing & Reason-Based Judgments

Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data based on reason-based judgments.

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Events & Webinars

Oct

14

Sep

20

Webinar: Building a Privacy & Security Compliance Program (PRC: Legal)

1:00 – 2:00 PM EDT

Oct

14

Sep

20

MRA Mid-Atlantic Chapter Induction Event

Iris Lounge, Tysons Corner, McLean, VA

Oct

16

Sep

20

Webinar: U.S.-EU Safe Harbor Ends: What does this mean for the research industry?

12:00 – 1:00 PM EDT

Oct

28

Sep

20

Webinar: Rock Star Presentation Tips (PRC: Research)

1:00 – 2:00 PM EDT

Nov

5

Sep

20

MRA New England Chapter Fall Conference

Waltham Woods Conference Center, Waltham, MA

Nov

12

Sep

20

MRA SoCal Networking & Education Event – "Multicultural Research Challenges"

The Museum of Making Music, Carlsbad, CA

Nov

16

Sep

20

MRA Minnesota/Upper Midwest Chapter Education Event

Ridgedale Library, Minnetonka, MN

Careers


Find or post a job

CEB Global · Arlington, VA

Market Research Manager (MR Manager)

The market research manager serves as an internal consultant within market research, marketing, revenue, and across practices, and focused on leveraging market research and insights to transform the member/client experience and prospect acquisitions, for increased retention, growth and brand equity for the firm. The manager proactively engages a defined set of key global clients across the enterprise, including major acquisitions, subsidiaries or joint ventures, to develop and manage a research agenda with strategic impact.

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GEICO · Chevy Chase, MD

Marketing Research Analyst

GEICO's marketing department is seeking a highly motivated recent college grad to provide analytical support to its research division. The market research team aims to better understand evolving attitudes and behaviors of consumers, as well as perceptions of the most competitive brands in the auto insurance industry. We provide answers to a long list of new and recurring questions, and we are regularly challenged to generate new insights to help drive positive changes.

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Communicus · Tucson, ArizonA

Research Associate

Our advertising research associates are considered our company engine. While an advertising research associate is responsible for a wide variety of important tasks, the best RAs analyze our advertising research study results and translate those findings into a story that allows clients to make smarter advertising decisions.

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RESEARCH ROCKSTAR

MRA Certificates in Qual & Quant Research

Show your dedication, professionalism and expertise with an MRA Qual/Quant Certificate.

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University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

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Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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