Marketing Research Association

NEWS & INFORMATION From MR's MAIN STREET

Update 10.20.2015

There's a lot of clutter in the MR universe and MRA is here to sort through it. You can trust us to highlight only the truly important news and legislation, high quality education and research that's up to code.

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From Marketing Research Association

Making a Good Wingman for Your CMO

What separates wingmen and wingwomen from the rest of the pack.

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From Marketing Research Association

Propelling Research-Based Innovation with Better Meetings and Wicked Problem Solving

Take-aways from Tom Wujec's CRC St. Louis keynote.

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From Marketing Research Association

Increasing Your Qualitative Agility

How AOL embraced a flexible research approach.

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From Marketing Research Association

Stop Writing Concepts Like Ads in GQ

How concept testing beats ad agency drudgery.

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From Marketing Research Association

Point-Counterpoint: What's the Big Deal with Big Data?

According to CRC keynote Annie Pettit, a data scientist is just playing with data – a waste of time.

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From Marketing Research Association

The New Research Paradigm of Ideation, Iteration, Validation

Moving from a project-based to a process-based CR function.

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From Marketing Research Association

Samsung's Rubik's Cube Process Journey to Innovation

What did these CRC keynotes teach us about fostering company-wide innovation?

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From Marketing Research Association

New Hires and Promotions!

New hires and promotions at ReconMR, WestGroup Research, TTFI Floor Care, SHC Universal, CMR Services, U.S. Census Bureau and Northstar Research Partners.

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From Marketing Research Association

TCPA Legal Challenge Set

We now know much of the schedule for the court appeal of the FCC's new TCPA restrictions on telephone research. (MRA members only)

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Events & Webinars

Oct

28

Sep

20

Webinar: Rock Star Presentation Tips (PRC: Research)

1:00 – 2:00 PM EDT

Nov

5

Sep

20

Webinar: Don't Get Lost on the BoilerPlate (PRC: Legal)

1:00 – 2:00 PM EDT

Nov

5

Sep

20

MRA New England Chapter Fall Conference

Waltham Woods Conference Center, Waltham, MA

Nov

11

Sep

20

Webinar: TCPA Trends & Developments (PRC: Legal)

1:00 – 2:00 PM EDT

Nov

12

Sep

20

MRA SoCal Networking & Education Event – "Multicultural Research Challenges"

The Museum of Making Music, Carlsbad, CA

Nov

16

Sep

20

MRA Minnesota/Upper Midwest Chapter Education Event

Ridgedale Library, Minnetonka, MN

Nov

18

Sep

20

Webinar: What the Collaborative Economy Means for the Business of the Future (PRC: Research)

1:00 – 2:00 PM EDT

Careers


Find or post a job

Focus Pointe Global · Philadelphia, PA

Marketing Analyst (Panel)

The panel marketing analyst is responsible for the overall growth, quality, and engagement of the Focus Pointe Global proprietary panel. This is a newly-created position that provides the right candidate the opportunity to innovate, analyze, and collaborate within a dynamic team spanning multiple company departments.

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CEB Global · Arlington, VA

Market Research Manager (MR Manager)

The market research manager serves as an internal consultant within market research, marketing, revenue, and across practices, and focused on leveraging market research and insights to transform the member/client experience and prospect acquisitions, for increased retention, growth and brand equity for the firm. The manager proactively engages a defined set of key global clients across the enterprise, including major acquisitions, subsidiaries or joint ventures, to develop and manage a research agenda with strategic impact.

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GEICO · CHEVY CHASE, MD

Marketing Research Analyst

GEICO's marketing department is seeking a highly motivated recent college grad to provide analytical support to its research division. The market research team aims to better understand evolving attitudes and behaviors of consumers, as well as perceptions of the most competitive brands in the auto insurance industry. We provide answers to a long list of new and recurring questions, and we are regularly challenged to generate new insights to help drive positive changes.

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RESEARCH ROCKSTAR

MRA Certificates in Qual & Quant Research

Show your dedication, professionalism and expertise with an MRA Qual/Quant Certificate.

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University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

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Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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