MRA News

  • Jan 27, 2015
    Should telephone companies be allowed to block certain calls -- and would some of those calls be survey, opinion and marketing research calls? On January 23, the Marketing Research Association (MRA) filed comments with the Federal Communications Commission (FCC) regarding what the National Association of Attorneys General (NAAG) called phone companies' "legal ability to implement call-blocking technology." MRA asked that the FCC "reject such call-blocking technologies because they go far beyond NAAG’s stated goals of protecting consumers from...
  • Jan 16, 2015
    The White House wants a national data security standard. Several days after first announcing the initiative, President Obama released draft language to try to achieve it. “The Personal Data Notification & Protection Act” would apply to most survey, opinion and marketing research companies, organizations and departments. It would cover any for-profit company or non-profit organization “engaged in or affecting interstate commerce, that uses, accesses, transmits, stores, disposes of or collects sensitive personally identifiable information...
  • Jan 14, 2015
    Legislation awaiting consideration in the New Jersey state senate would expand the definition of personal information subject to the state data security law. A.B. 3146 would add “user name, email address, or any other account holder identifying information, in combination with any password or security question and answer that would permit access to an online account” to the definition of “personal information” covered by the New Jersey data security breach notification law. A.B. 3146 passed the assembly by a vote of 75 to 0 on December 15....
  • Jan 12, 2015
    President Barack Obama visited the Federal Trade Commission (FTC) today to launch his latest proposals on data security and consumer privacy. "If we’re going to be connected, then we need to be protected," the President insisted. The President discussed his proposed legislation, "The Personal Data Notification & Protection Act," which would require businesses suffering a data security breach to notify affected consumers within 30 days of discovery, empower the FTC to handle enforcement, and set a national standard. He also discussed his...
  • Jan 8, 2015
    There are immense potential benefits from the Internet of Things, but also potential data security and privacy risks, said the Chair of the FTC this week. Speaking to the Consumer Electronics Show on January 6 in Las Vegas, FTC Chair Edith Ramirez (D) commented that, “Whether it is a remote valet parking assistant, which allows drivers to get out of their cars and remotely guide their empty car to a parking spot; a new fashionable bracelet that allows consumers to check their texts and see reviews of nearby restaurants; or smart glucose meters...
  • Jan 8, 2015
    An annual state survey of student drug, alcohol and tobacco use is "invaluable in crafting prevention strategies to combat substance abuse," according to the Kansas City Star, but a new Kansas education law's provisions may be inadvertently impairing the delivery of accurate data. The Kansas Communities That Care survey annually asks students about substances they misuse, how often and about their risk perceptions, garnering an average of 100,000 responses. However, the new Student Data Privacy Act (S.B. 367), which came into effect on July 1...
  • Jan 2, 2015
    “Even as technological innovation and advances bring us greater convenience, efficiency, and productivity, they are also generating new vulnerabilities,” said California Attorney General (AG) Kamala Harris (D). “The Internet has created a new frontier for criminal activity in the form of cybercrime, such as data breaches.” Harris recently released her office’s second annual “California Data Breach Report.” It details the 167 data security breaches reported to the AG’s office in 2013. Those breaches impacted 18.5 million California residents,...
  • Jan 2, 2015
    The Marketing Research Association (MRA) appealed to the Federal Communications Commission (FCC) on December 23, 2014 to allow marketing researchers the freedom to call mobile phones. RTI International (an MRA member) had petitioned the FCC to declare that the TCPA restrictions do not apply to "research survey calls made by or on behalf of the federal government." According to the Petition, "RTI asks the Commission to confirm that the TCPA does not restrict research survey calls made by or on behalf of the federal government." RTI contends...
  • Dec 31, 2014
    As we count down to midnight on New Year's Eve, let's look back on the 11 most-viewed articles from MRA in 2014: Top 10 Privacy Players - In January, we listed the top 10 government players in consumer data privacy. Marketing Research and Big Data Can Not Only Live Together, They Can Thrive Together - Phil Doriot detailed a case that illustrates the clear path of superordinate achievement possible when MR and Big Data work together, in the 1st Quarter edition of Alert! magazine. Storytelling for Market Researchers - Duncan Stuart offered 10...
  • Dec 31, 2014
    Looking back on the year gone by, MRA provided great value to the survey, opinion and marketing research profession in both legal compliance guidance and legislative/regulatory advocacy. Legal guidance from MRA in 2014 The Marketing Research Association provided extensive legal compliance guidance for you in 2014, including: Practical steps for researchers to take in response to a big class action lawsuit against a research company (comScore) and measures researchers can take to avoid the kind of legal morass over data security with the...