As we count down to midnight on New Year's Eve, let's look back on the 11 most-viewed articles from MRA in 2014:
- Top 10 Privacy Players - In January, we listed the top 10 government players in consumer data privacy.
- Marketing Research and Big Data Can Not Only Live Together, They Can Thrive Together - Phil Doriot detailed a case that illustrates the clear path of superordinate achievement possible when MR and Big Data work together, in the 1st Quarter edition of Alert! magazine.
- Storytelling for Market Researchers - Duncan Stuart offered 10 useful guidelines fo increasing MR storytelling skills in the 3rd Quarter edition of Alert! magazine.
- Strongest twelve months in the history of the Research Industry Index (RII) – This summer, RII showed strong indications that the research industry has recovered from the recession.
- 5 Steps to a Better Qualitative Research Experience - Bianca Di Salvo goes over five research project steps to improve the research experience, in the 1st quarter edition of Alert! magazine.
- TCPA Update: We parsed recent court decisions and FCC policy clarifications regarding the Telephone Consumer Protection Act restrictions on autodialer calls to cell phones, and what they mean for marketing research.
- A Moving Target - Brian Fletcher looked at the Marketing Research Trends to Watch, in the 3rd quarter edition of Alert! magazine.
- Keeping an Eye on Key Trends in Market Research - Stefanie Gehrke explored in-the-moment research, physiological data and other emerging techniques in the 1st quarter edition of Alert! magazine.
- House guts Census funding for FY2015 - Before passing legislation to fund the Census Bureau and dozens of other federal agencies in May, the House of Representatives indiscriminately sliced and diced the Census budget.
- Online MR Quality: Is Ignorance Bliss? - Neil Chakraborty looked at the methodological issues underlying the use of online samples and the potential consequences of online research practices, in the 4th quarter edition of Alert! magazine.
- White House survey on Big Data and privacy – MRA scathed a purported online survey from the Obama Administration in March (and convinced the White House to clarify that is was not intended to be real research).
We hope you have a happy and prosperous new year!