For Immediate Release
Washington, DC, June 6, 2014 – Each year the Marketing Research Association (MRA) honors survey, opinion and marketing research professionals for exemplary work in areas such as innovation, leadership, commitment and service to the profession and or MRA. These award-winning professionals inspire and challenge colleagues, contribute to the profession’s knowledge base, and extend their work beyond their day-to-day company priorities.
The awards were presented on June 4 in an emotional ceremony before an audience of more than 500 in Chicago at the MRA Insights & Strategies Conference. MRA is pleased to announce the 2014 award winners.
MRA’s Meritorious Service to Marketing Research Award recognizes an individual who, over the span of their career, has demonstrated tremendous leadership, dedication and commitment to the marketing research profession. This year, MRA honored the dynamic Merrill Dubrow, President/CEO of M/A/R/C Research.
MRA’s Impact Award recognizes an individual, group or organization who has demonstrated tremendous vision, leadership and innovation within the past year that has led to a positive impact on the marketing research profession. For the first time, the award was presented to an organization, the Marketing Research Institute International (MRII), with Don Marek accepting on behalf of the non-profit.
MRA’s Honorary Lifetime Membership Award recognizes a member for a lifetime commitment to outstanding individual service to MRA and the marketing research profession. The MRA’s highest recognition was bestowed upon Colleen Moore-Mezler, PRC, President/CEO of Moore Research.
MRA’s Volunteer of the Year recognizes an individual who brought excellence in service to the Association. This year MRA honored Matt Case, LPSP Culture Ambassador at FedEx Innovation.
MRA’s Chapter of the Year Award was awarded to the Minnesota/Upper Midwest Chapter. They received $1,000 to help continue their strong service to local members.
Founded in 1957, the Marketing Research Association is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.